What Marketing Managers DoPlan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
Marketing Managers Education, Salary, and GrowthOnly you can decide how much you need to earn — but knowing what it actually costs to live in your area can help. The Family Budget Calculator can guide you.
Minimum EducationBachelor Degree
Career ProspectsExcellent (Increasing by 5% or more)
Training Time2 to 4 years
Job Openings34,300 Annually
Median Earnings
$178,160 in California
$161,030 Nationally
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Real Talk Reel
We've curated a playlist for you to get a glimpse into a day in the life of this career.
@cynthiamhuang
@fuzehrsolutions
@lillianzhang
@kaori.tachibana
Is This Career Right For You?
YOU Like
- Influencing or leading others
- Using data or completing tasks
you value
- Accomplishing things
- Having freedom
- Job security
you are skilled in
- Active Learning
- Active Listening
- Critical Thinking
- Social Perceptiveness
- Speaking
- Reading Comprehension
Go Deeper: Marketing Managers Explained
Marketing ManagerExplore career pathways, key skills, and what each role has to offer.
How Do You Train for This Career?
Learn about the education and training paths that can lead to this career — and what to expect from each one.
Workforce Development ProgramA workforce development program typically enhances participants' opportunities to succeed in the workforce through employment skill-building, career counseling, connections to employers, and pathways to high-demand and high-wage jobs.
🎓 Skills-Focused
⏱️ Finish in 6 months - 2 years
Vocational SchoolA vocational school typically equips students with specialized skills and practical training in specific trades or occupations, enhancing their employability and providing direct pathways to relevant careers.
🎓 Skills-Focused
⏱️ Finish in 6 months - 2 years
Associate's DegreeAn associate's degree typically provides graduates with foundational knowledge and skills for entry-level jobs in the graduate's industry, or serves as a stepping stone towards further education.
🎓 College
⏱️ Finish in 2-3 years
Bachelor's DegreeA bachelor's degree typically results in increased knowledge about a variety of academic subjects, specialized knowledge in a focused field of study, and is considered the foundational qualification for many careers.
🎓 College
⏱️ Finish in 4-5+ years
Hybrid CollegeA hybrid college combines online learning with the student support typically offered on college campuses, giving students flexibility and accessibility while still providing a comprehensive educational experience.
🎓 College
⏱️ Finish in 2-5 years
ApprenticeshipAn apprenticeship typically offers a combination of hands-on training and classroom instruction, leading to practical skills, industry-specific knowledge, and the potential for long-term employment in a specific trade or profession.
🎓 Paid Work
⏱️ Finish in 2-5 years
Professional UpskillingProfessional upskilling typically results in acquiring new or enhanced skills and knowledge relevant to a participant's current job or desired career path, leading to improved job performance, opportunities for career advancement, and greater employability.
🎓 Skills-Focused
⏱️ Finish in 1 week - 3 months
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What Is the Administration & Sales Industry?
Administration & SalesThe primary activities of this group involve managing teams and projects, providing administrative support, and selling products or services.