What Public Relations Specialists DoPromote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
- Post and update content on the company's Web site and social media outlets.
- Write press releases or other media communications to promote clients.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Public Relations Specialists Education, Salary, and GrowthOnly you can decide how much you need to earn — but knowing what it actually costs to live in your area can help. The Family Budget Calculator can guide you.
Minimum EducationBachelor Degree
Career ProspectsExcellent (Increasing by 5% or more)
Training Time2 to 4 years
Job Openings27,600 Annually
Median Earnings
$81,490 in California
$69,780 Nationally
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Real Talk Reel
We've curated a playlist for you to get a glimpse into a day in the life of this career.
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Is This Career Right For You?
YOU Like
- Being creative or artistic
- Influencing or leading others
- Relating with or serving others
you value
- Accomplishing things
- Having freedom
- Job security
you are skilled in
- Active Listening
- Complex Problem Solving
- Critical Thinking
- Speaking
- Writing
- Reading Comprehension
Go Deeper: Public Relations Specialists Explained
Public Relations SpecialistExplore career pathways, key skills, and what each role has to offer.
How Do You Train for This Career?
Learn about the education and training paths that can lead to this career — and what to expect from each one.
Associate's DegreeAn associate's degree typically provides graduates with foundational knowledge and skills for entry-level jobs in the graduate's industry, or serves as a stepping stone towards further education.
🎓 College
⏱️ Finish in 2-3 years
Bachelor's DegreeA bachelor's degree typically results in increased knowledge about a variety of academic subjects, specialized knowledge in a focused field of study, and is considered the foundational qualification for many careers.
🎓 College
⏱️ Finish in 4-5+ years
Vocational SchoolA vocational school typically equips students with specialized skills and practical training in specific trades or occupations, enhancing their employability and providing direct pathways to relevant careers.
🎓 Skills-Focused
⏱️ Finish in 6 months - 2 years
Hybrid CollegeA hybrid college combines online learning with the student support typically offered on college campuses, giving students flexibility and accessibility while still providing a comprehensive educational experience.
🎓 College
⏱️ Finish in 2-5 years
Workforce Development ProgramA workforce development program typically enhances participants' opportunities to succeed in the workforce through employment skill-building, career counseling, connections to employers, and pathways to high-demand and high-wage jobs.
🎓 Skills-Focused
⏱️ Finish in 6 months - 2 years
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What Is the Administration & Sales Industry?
Administration & SalesThe primary activities of this group involve managing teams and projects, providing administrative support, and selling products or services.