What Advertising Managers DoPlan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Advertising Managers Education, Salary, and GrowthOnly you can decide how much you need to earn — but knowing what it actually costs to live in your area can help. The Family Budget Calculator can guide you.
Minimum EducationBachelor Degree
Career ProspectsShaky (Decreasing by 1-5%)
Training Time2 to 4 years
Job Openings2,100 Annually
Median Earnings
$147,430 in California
$126,960 Nationally
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Real Talk Reel
We've curated a playlist for you to get a glimpse into a day in the life of this career.
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Is This Career Right For You?
YOU Like
- Being creative or artistic
- Influencing or leading others
- Using data or completing tasks
you value
- Accomplishing things
- Having freedom
- Job security
you are skilled in
- Active Listening
- Critical Thinking
- Social Perceptiveness
- Speaking
- Writing
- Reading Comprehension
Go Deeper: Advertising Managers Explained
Advertising ManagerExplore career pathways, key skills, and what each role has to offer.
How Do You Train for This Career?
Learn about the education and training paths that can lead to this career — and what to expect from each one.
Vocational SchoolA vocational school typically equips students with specialized skills and practical training in specific trades or occupations, enhancing their employability and providing direct pathways to relevant careers.
🎓 Skills-Focused
⏱️ Finish in 6 months - 2 years
Associate's DegreeAn associate's degree typically provides graduates with foundational knowledge and skills for entry-level jobs in the graduate's industry, or serves as a stepping stone towards further education.
🎓 College
⏱️ Finish in 2-3 years
Bachelor's DegreeA bachelor's degree typically results in increased knowledge about a variety of academic subjects, specialized knowledge in a focused field of study, and is considered the foundational qualification for many careers.
🎓 College
⏱️ Finish in 4-5+ years
Hybrid CollegeA hybrid college combines online learning with the student support typically offered on college campuses, giving students flexibility and accessibility while still providing a comprehensive educational experience.
🎓 College
⏱️ Finish in 2-5 years
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What Is the Administration & Sales Industry?
Administration & SalesThe primary activities of this group involve managing teams and projects, providing administrative support, and selling products or services.