What Public Relations Managers DoPlan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
- Assign, supervise, and review the activities of public relations staff.
- Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
- Design and edit promotional publications, such as brochures.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Develop, implement, or maintain crisis communication plans.
Public Relations Managers Education, Salary, and GrowthOnly you can decide how much you need to earn — but knowing what it actually costs to live in your area can help. The Family Budget Calculator can guide you.
Minimum EducationBachelor Degree
Career ProspectsExcellent (Increasing by 5% or more)
Training Time2 to 4 years
Job Openings6,600 Annually
Median Earnings
$156,340 in California
$138,520 Nationally
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Is This Career Right For You?
YOU Like
- Being creative or artistic
- Influencing or leading others
- Using data or completing tasks
you value
- Accomplishing things
- Having freedom
- Job security
you are skilled in
- Active Listening
- Critical Thinking
- Speaking
- Time Management
- Writing
- Reading Comprehension
Go Deeper: Public Relations Managers Explained
Public Relations ManagerExplore career pathways, key skills, and what each role has to offer.
How Do You Train for This Career?
Learn about the education and training paths that can lead to this career — and what to expect from each one.
Bachelor's DegreeA bachelor's degree typically results in increased knowledge about a variety of academic subjects, specialized knowledge in a focused field of study, and is considered the foundational qualification for many careers.
🎓 College
⏱️ Finish in 4-5+ years
Associate's DegreeAn associate's degree typically provides graduates with foundational knowledge and skills for entry-level jobs in the graduate's industry, or serves as a stepping stone towards further education.
🎓 College
⏱️ Finish in 2-3 years
Vocational SchoolA vocational school typically equips students with specialized skills and practical training in specific trades or occupations, enhancing their employability and providing direct pathways to relevant careers.
🎓 Skills-Focused
⏱️ Finish in 6 months - 2 years
Workforce Development ProgramA workforce development program typically enhances participants' opportunities to succeed in the workforce through employment skill-building, career counseling, connections to employers, and pathways to high-demand and high-wage jobs.
🎓 Skills-Focused
⏱️ Finish in 6 months - 2 years
Hybrid CollegeA hybrid college combines online learning with the student support typically offered on college campuses, giving students flexibility and accessibility while still providing a comprehensive educational experience.
🎓 College
⏱️ Finish in 2-5 years
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What Is the Administration & Sales Industry?
Administration & SalesThe primary activities of this group involve managing teams and projects, providing administrative support, and selling products or services.